Sean Joseph
Social Media, Creative Marketing, Influencer Relations
About the Campaign
Walmart enlisted us to bring visibility to their online delivery feature ahead of the Holiday season.
a new service that delivers more items from the store than ever before to customers’ doors in less than two hours.
Walmart has accelerated the development of the service in the wake of the coronavirus pandemic, piloting Express Delivery in 100 stores since mid-April of 2020.
Meet the Talent
For this campaign we utilized two macro tier influencers in order bring hype and awareness to the brands toy selections ahead of the holiday season.
Lauara Mellado
Laura Mellado is a well-known fashion influencer, entrepreneur, and social media personality. She rose to prominence through her popular fashion boutique, Laura’s Boutique, which she launched in 2012 and grew into a widely recognized brand, particularly for its trendy, stylish, and affordable clothing.
Beyond fashion, Laura is admired for her close-knit family, especially her bond with her husband, Victor, and their son, Elliott. Her content often centers around family adventures, personal growth, and her entrepreneurial journey, making her relatable to a broad audience.
The Varney Family
The Varney Family, led by Savannah and Cole Varney, is a popular social media family known for their heartwarming content centered around family life, parenting, and their adventurous lifestyle. With a strong presence on platforms like Instagram, YouTube, and TikTok. This family shares glimpses into their day-to-day experiences, including home life, travel, and the joys and challenges of raising their children.
