Sean Joseph
Social Media, Creative Marketing, Influencer Relations
PROJECT DETAILS
Tasked with introducing a new retail experience, we crafted a 360° phygital campaign that merged digital innovation with interactive storytelling, reconnecting consumers with Aesop in a truly unique way.
The Team:
Sean Willis and Brittany Heath
NEW LAUNCH CONCEPT
About the Brand
The New Digital Experience
Pop Up Shop Experience
About the brand
Headquartered in Australia, Aesop is a vegan and cruelty free, massage skin, hair, and body care brand whose products are both plant based and lab developed. As a retailer they pride themselves in their ability to blend into communities inconspicuously and create a world where storytelling drives much of their targeting ingredients.
$297 Million
Net Sales Revenue 2018
100 +
Products in Hair, Body, and Skin
230
Stand Alone Stores
90
Department Stores Worldwide
NEW DIGITAL EXPERIENCE
We developed seven new products to introduce the luxury space. We plan on showcasing this new launch through a plethora of promo and in person shopping experience in Bryant Park
Cross Channel Messaging
As a way to celebrate personal journeys with the consumer we created the hashtag campaign #dearsensorialist to explore the roots of the brand and emphasize the presence of Aesop in the existing community and home. By utlizing exsisting channels.
Aesop Home App
Leveraging market based AR tech, we wanted to bring Aesop towards the forward thinking to consumers can learn about new launches and collars.
Instagram Filter
- Shareable content to create wild fire effects for existing consumers and a new audience.
Invisible QR Scannable
- Incorporating digital signals in store that compliment the store design while promoting consumer discovery. By focusing on the artistry and digital hierarchy of the store.
The Aesop Filter enables consumers to test to see which skin type they fall into. Once selected they will be given product suggestions to aid in that skin issue
The new store experience
Inspried by the concept of amber and preservation. We wanted to combine the tranquil architectual elements together with the preserved nature of Aesops ingredients and messaging that the brand stands for. With the end goal of bringing the sensorial mindset to life.
Store mood and Inspiration
By showcasing a space meant for collaboration and community through robust but sensitive practicality we chose to take inspiration on the idea of amber and fossilization in how beauty is something that can be preserved and we wanted to show that through Aesops design and product formulation
Pop Up Shop Experience
We wanted to the popup shop to feel like stepping into a new tranquil reality. With golden hardware that is reminiscent of amber and lush green inspired by fresh green forests. By doing so we are able to immerse the customer in a new and peaceful reality while shopping.
