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PROJECT DETAILS

Louis Vuitton is one of the worlds most prestigious fashion houses with an objective of giving people a taste of the qualities of art and living. The premise behind this project was to share the quality of excellence that Louis Vuitton strives for. With a goal of integrating the brand into the cosmetic sector by introducing a pop up shop specifically targeting the younger consumer.

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Team: Sean Joseph Camilla Passiani and Chloe Gentry

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NEW LAUNCH CONCEPT

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The Consumer Persona

Throughout the research process we determined that the Louis Vuitton customer is broken up in four different personas that share similar values when it comes to shopping and everyday life

New Product Concept

We developed seven new products to introduce the luxury space. We plan on showcasing this new launch through a plethora of promo and in person shopping experience in Bryant Park

Full product selection has items for minimal makeup lover to full glam essentials for any occasion

Social Media & Consumer Strategy

By leveraging social media we plan on introducing three new key features for the promo and launch that will entice and invite new customers to check out the brand.

  • LinkedIn
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