About the Campaign

Kroger wanted to bring visibility to their product assortment for the Valentines Day holiday.

Kroger centered around the idea of sharing food to bring people together and include those who may be lonely. The campaign features a 60-second ad called "The Case of the Disappearing Food" that tells the story of a young boy who surprises his elderly neighbor with a holiday dinner.

Meet the Talent

Partnering with eight influencers across tiers to generate excitement around the client’s assortment of food and holiday décor. Each creator received a curated selection of products to feature, allowing them to authentically incorporate their favorites into engaging video content.

Bryan and Chris

Bryan and Chris are a dynamic duo bringing family vibes and humor to TikTok. Known for their infectious energy and heartwarming content, this family team combines relatable parenting moments, playful pranks, and creative trends that keep their audience laughing and inspired. Whether they’re sharing behind-the-scenes family adventures or tackling hilarious challenges, Bryan and Chris aim to spread positivity and showcase the joy of everyday life. Their engaging content celebrates love, laughter, and the bond that makes family truly special.

Alice Sun

Alice Sun is a TikTok home cook known for transforming everyday ingredients into mouthwatering creations. With a flair for creative recipes and easy-to-follow tutorials. Inspired by her asian heritage she inspires her audience to broaden their view point and encourages them to experiment with different flavors and fusions. From quick weeknight meals to indulgent desserts, her content blends wholesome comfort with innovative flavors. Whether you’re a seasoned chef or a beginner, her approachable style and passion for cooking will make you feel right at home.

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Jenna Denise

Jenna Denise is a TikTok home cook bringing flavor, fun, and heart to the kitchen. Known for her down-to-earth personality and irresistible recipes, Jenna shares everything from soul-warming comfort food to quick and easy meals perfect for busy days. With her creative twists on classics and helpful cooking tips, she makes home cooking approachable and enjoyable for everyone.

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PB+J

PB + J are a dynamic teaching duo spreading positivity and knowledge on TikTok! With a perfect blend of humor, creativity, and real talk, they share relatable classroom moments, innovative teaching tips, and motivational content for educators everywhere. Whether they’re tackling the ups and downs of teaching or celebrating student successes. They remind us why education is so important and impactful.

Cherish Larsen

Cherish Larsen is a talented influencer who seamlessly blends her passions for home decor and food, inspiring her audience to create beautiful spaces and delicious moments. Known for her approachable elegance and creative flair, Cherish has built a vibrant community of followers who turn to her for ideas on styling their homes for events/ holiday gatherings and elevating their culinary experiences.

In the kitchen, Cherish’s love for food shines through in her imaginative recipes and artful presentations. From comforting family meals to elegant dinner party dishes, she brings creativity and flavor to every plate. Her ability to pair her culinary creations with stunning table settings makes her a trusted source for anyone looking to host unforgettable gatherings.

Carly Barrett

Carly Barrett is a teacher known for her energetic and relatable approach to education. With a passion for engaging students and supporting fellow educators, Carly shares creative lesson ideas, classroom hacks, and heartfelt stories from her teaching journey. Her content is a perfect mix of humor, inspiration, and practical advice, making her a favorite among teachers and learners alike.

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Dani Morin

Dani Morin is a TikTok mom and lifestyle creator who brings a refreshing and authentic perspective to everyday family life. Known for her relatable content, Dani shares the ups and downs of motherhood, balancing family time with self-care, and tips for staying organized and healthy.

Introducing fun activities with her kids, offering parenting advice, or sharing moments of personal growth, Dani’s approach is warm, real, and full of heart.

Addison Labonte

Addison is a popular food blogger and influencer known for her creative, approachable, and health-conscious recipes. Specializing in gluten-free, paleo, and refined sugar-free dishes, Addison has built a loyal following by making healthy eating both delicious and accessible. Her blog and social media platforms are filled with vibrant photos, step-by-step tutorials, and tips for maintaining a balanced lifestyle.

Her passion for clean eating stems from her own journey to better health, inspiring her to create recipes that cater to various dietary needs without sacrificing flavor. From decadent desserts to savory meals, her content appeals to food lovers of all kinds, making her a trusted resource for those looking to enjoy wholesome, nutritious food.