Sean Joseph
Social Media, Creative Marketing, Influencer Relations
Campaign Details
Shark Ninja released their new drinking system. The Ninja Thirsti is a countertop drink system that makes carbonated and still water drinks with a variety of flavors. The Thirsti carbonates cold water, then combines it with flavorings. You can choose from a range of flavors, including unsweetened natural flavors, sugar-free sweetened drinks, and energy drinks.
The TALENT
For this launch campaign, we collaborated with four influencers across tiers to build excitement around the Ninja Thirsti and its key features. Each creator received the product to showcase on camera, demonstrating how to use it in engaging and authentic content.
Danielle Pullman, one-half of Two Moms and the Babes on TikTok, shares her journey of love, parenting, and life with her wife and adorable kids. Known for their heartwarming family content, relatable parenting moments, and LGBTQ+ representation, Danielle and her family inspire and uplift audiences around the world. From candid stories about motherhood to fun family adventures, their videos celebrate the beauty of modern families.
Arielle Mae Sonnenberg is a TikTok creator known for her vibrant personality, creative content, and authentic storytelling. Whether she’s sharing lifestyle tips, family moments or jumping into the latest trends, Arielle connects with her audience through humor and heart. Her videos inspire positivity and a zest for life, making her a favorite for anyone looking for relatable and uplifting content.
Ariel Gottfried (@lincolnsmamaaa_) is a TikTok mom sharing the joys, challenges, and real moments of motherhood with her adorable son, Lincoln. Known for her heartfelt stories, relatable parenting content, and a touch of humor, Ariel connects with her audience through authenticity and love. Whether she’s navigating the ups and downs of mom life or sharing fun family adventures
Emma Seabourn is a TikTok creator known for her vibrant energy, relatable content, and creative storytelling. Whether she’s sharing glimpses of her everyday life, jumping into trending challenges, or offering tips and inspiration, Emma’s authentic personality shines through in every video. Her personality, and creativity keeps her audience coming back for more.
