About the Campaign

Kroger wanted to bring visibility to their product assortment for the Easter Holiday.

The Kroger brand is centered around the idea of sharing food to bring people together and Easter is no exception. This campaign they wanted to showcase the array of products for ideal family gatherings showcasing inclusivity in ingredients decor for the most

Meet the Talent

For this seasonal campaign, we partnered with six influencers across tiers to generate excitement around the client’s assortment of food and holiday décor. Each creator received a curated selection of products to feature, allowing them to authentically showcase their favorites in engaging video content.

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Sierra Georgitsis

Sierra Georgitsis, known on TikTok as Simply Si, is a greek food influencer renowned for her creative recipes, comforting dishes, and passion for bringing joy to the kitchen. With a focus on simple, approachable meals that anyone can recreate. She has built a loyal following by sharing step-by-step tutorials, cooking hacks, and meal ideas that fit seamlessly into everyday life.

Bryan Wood

Bryan Wood, known as bwoodcooks on TikTok, is a rising star in the food influencer world, celebrated for his mouthwatering recipes, creative cooking techniques, and captivating personality. With a passion for bold flavors and comforting meals, Bryan's content inspires food lovers to get adventurous in the kitchen while keeping things approachable and fun.

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Milagro Valenzuela Morales

Milagro Valenzuela Morales, known as Mila and the Fam on social media, is a beloved family and lifestyle influencer celebrated for her heartwarming content that highlights the joys and challenges of motherhood, family life, and everyday adventures. Through her vibrant platforms, Milagro shares glimpses into her life as a devoted mom, offering relatable stories, parenting tips, and moments of laughter that resonate with her audience.

Known for her genuine and uplifting personality, Milagro’s content often features her close-knit family, showcasing the love, chaos, and beauty of raising children.

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Gabriela Camberos

Gabriela Camberos, known as GabbyCam on TikTok, is a food influencer renowned for her vibrant recipes, cultural flavors, and approachable cooking style. She combines her love for delicious food with her creative flair, Gabriela shares step-by-step tutorials, quick meal ideas, and comforting dishes that inspire her audience to explore new flavors in the kitchen.

Gabriela’s content often draws inspiration from her cultural heritage, highlighting traditional dishes with modern twists that are both flavorful and easy to recreate.

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Jen Glufing

Jen Glufing is a food and family influencer on TikTok, known for her creative recipes, practical meal ideas, and the heartwarming way she involves her family in the kitchen. Through her platform, Jen shares delicious, easy-to-follow recipes that cater to busy families, from wholesome dinners to fun, kid-approved snacks.

Her content is a blend of culinary creativity and relatable family moments, often featuring her kids. With a passion for bringing people together through food, Jen’s videos highlight the joy of cooking as a family and making meals that everyone can enjoy.

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Brittany Miller

Brittany Miller, known online as FiveFootFeminine, is a lifestyle influencer celebrated for her chic fashion sense, empowering content, and relatable approach to personal growth. Standing at 5 feet tall, Brittany embraces her petite stature as a hallmark of her brand, inspiring others to find confidence and beauty in their individuality. Through her social media platforms, she shares her love for style, skincare, and wellness, offering practical tips and recommendations that resonate with her audience.

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